The food business based in Greystones have built up a fantastic presence on Instagram showing pictures of Sunday swims, delicious food and the scenery of their local area.

So when the time eventually comes to post a ‘we are hiring’ photo, you will have already built up a large brand following and talent pool.Īn example of a business who shows off their company culture in a great way is the Happy Pear. Good quality photos and videos attract potential candidates and build brand trust. The point is that you want people to look at your company culture and imagine what it is like working there. You’re probably wondering why you need to do any of this when you just want to recruit. People: New starters, celebrations, achievements, employee stories Environment: Office space, comfy couches, the coffee machine Events: Charity efforts, team outings, tutorials, conferences So what kind of photos or 15 second videos should be in your content strategy? Instagram is a fun platform, so don’t take yourself too seriously. To attract the initial attention of Instagram users, you need to show them what day-to-day life is like at your company. Many of you might think that setting up an Instagram account and posting ‘we are hiring’ photos will engage talent: wrong. Convinced? Then let’s discuss how you can implement Instagram into your recruiting strategy. In the increasing battle for attention, Instagram’s visual format enables users to consume information fast. If your business is looking to recruit the next generation of millennials, Instagram is the place to start.Įven if millennials are not your target market, Instagram is still a highly effective recruitment platform that attracts all ages.

It attracts 53% of young adults, aged 18-29, 49% of whom use Instagram on a daily basis. With over 400 million active users, Instagram is no joke. Believe it or not, Instagram’s visual appeal could help you attract both passive and active candidates and help with your employer branding. While businesses and recruiters commonly use Facebook, Twitter and LinkedIn to promote vacancies, you could be missing out on great candidates by not utilising the power of Instagram.

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